Traffic Hurricane Tips and Techniques
Introduction
This
document describes many different approaches for using and
benefiting from Traffic Hurricane. Understand that driving
traffic from search engines to a web site takes many specific
key actions. You will find that making
search engine and human reader friendly pages goes hand in hand
with using Traffic Hurricane.
Traffic Hurricane was developed to drive qualified traffic to your website. Traffic Hurricane is a tool that does not replace your main website but enhances and compliments it.
Traffic Hurricane allows you to create hundreds or thousands of web pages that are entirely focused and complimentary to your main website theme. Each Traffic Hurricane page has numerous pointers back to your main website. In this manner, Traffic Hurricane pages are set up to drive traffic to your site or an affiliate site of your choosing.
Traffic Hurricane is a software system that generates laser targeted, keyword focused content pages based on keyword research you will do in the program that relate to the topic of the website that you want to promote. The number of keywords for any one topic can rank in the hundreds or even thousands depending on the keyword. Traffic Hurricane does this quickly and automatically saving you the countless hours of work that would be required to create and upload the pages to the Internet.
Traffic Hurricane is a website potential maximizer. Traffic Hurricane is used to promote a website, a product on a website and/or used to market an affiliate site.
Traffic Hurricane is a perfect tool to use whenever you want to attract more visitors to your website. In short, here is how it works. Either you currently have a website or you want to promote an affiliate website. Use Traffic Hurricane to create keyword focused content pages that point to the website. In this way, instead of having 10 or 20 web pages, you may have hundreds or even thousands of pages all relevant to the theme of your main website with links pointing back to your main web site.
How do
you get the most out of using Traffic Hurricane? That is the
question that we are going to answer.
Getting the MOST from
Traffic Hurricane
Plan how you will set up your Traffic
Hurricane pages.
We STRONGLY recommed that you host
the traffic hurricane pages on one website and have the keyword
pages promote your main website. It is very simple to do! When building
your trafffic pages use the URL of the site you want to promote.
If you do not have
your own web site but want to promote other web sites as an
affiliate that's fine. Just insert your affiliate URL in your
hurricane pages.
Get a
compatible hosting account and set up Traffic Hurricane. You will need a place
to host your Hurricane files.
*************
Let’s
review why you would want to use Traffic Hurricane. You are using
Traffic Hurricane to get HIGHLY TARGETED TRAFFIC TO YOUR
SITE!
The
assumption is simple. Get the people to your site who are the
best potential buyers/consumers of your product. If you have
been working the internet at all, you know that web site
visitors have the shortest attention span in the world. It
is far too easy to just click the "back" or "x" button and
leave. If you
are hoping to capture the attention of someone interested in
buying a car in Los Angeles when your website offers solar car
heaters for ice fishermen … good luck! All you will have done
is wasted someone’s time and received no benefit. The key is to
get VISITORS WHO ARE INTERESTED IN WHAT YOU HAVE TO OFFER!
There
are three principles that you need to follow in order to do
this.
1)
You need to attract the right kind of visitors. Creating
20,000 pages on “Travel” to promote a “Motel 12” in Nebraska
won’t get you the type of web site visitors who will be
interested in your site and the search engines wont like you
either.
2)
You need to keep the INTEREST of your Web Site Visitors.
Remember, Hurricane pages are not the full blown web site.
They are the INVITATION to click through to the web site that
you are promoting. How do you do that? Simply by
offering CONTENT that is of value to the visitor. A minimum of several paragraphs of
relevant content is necessary for successful
Hurricane or any web site pages for that matter.
3)
You need to keep the Search Engines HAPPY. Traffic
Hurricane has many built in features that are geared
specifically to the needs of the Search Engine spiders.
Traffic
Hurricane will provide you with many tools and information to
optimize all three of the above points.
If
followed it will be very profitable for you in many ways.
Below we
have provided a sort of maxim. A truth, so to speak, to gain an
understanding about Hurricane or any other web site pages:
IF YOUR
PAGES GET LISTED BY THE SEARCH ENGINES THEN DROPPED OR DE-LISTED
IT IS BECAUSE YOU HAVE VIOLATED POINTS 1 OR 2.
If this
occurs, simply try again and be sure to follow this manual.
Again,
this not only applies to Hurricane pages but any web pages. If
you can understand why this is important, you will be able to create fantastic
Hurricane pages that will draw visitors and get and remain
listed.
The job
of the Search Engine is to provide visitors with the best pages
that meet their search criteria.
Here is
a tip. When you are creating your Hurricane Pages, assume
the VIEWPOINT of your desired visitor. What colors do they
like? Use that on your template. What information do
they need? Write that information on your Hurricane pages and
make it several paragraphs. What you want to do is to ensure that the
Hurricane page you create will be viewed and liked by your
visitor and to have them take the time to click on a link that
goes to the web site that you are promoting. Judge your pages
from the VIEWPOINT of your web site visitor.
Getting Started
There
are a couple of simple things that you should know that will
make operating Traffic Hurricane much easier.
Once you
have logged into Traffic Hurricane, there are some conventions
that are used throughout Traffic Hurricane. Every
page has a step number and heading. For each instruction, there
is an online tutorial available, click on the
gray instruction heading to
see the help window. When you click the link, a new window will
open that will contain additional instructions for your use.
On every
Traffic Hurricane command you will be asked to perform some
action. For most of the commands you will be asked to enter
some information in the associated data entry area. At times
you will be asked to click on a command. Click the actual line
indicated to take the needed action.
Figure
1 - Traffic Hurricane Page Navigation
To move
from page to page, you can click on the button at the end of
each Traffic Hurricane Step.
You may
find at times that you need to return to a previous page to
adjust a command on an earlier step. To do so you can use your
web browser’s “Forward” and back “Button”.
FIRST TIME CREATING
HURRICANE PAGES?
If this is your first time
using Traffic Hurricane it's smartest to just enter one keyword
in the Keyword Box. This will create only 1 Hurricane page. Go
through the entire process of creating Hurricane pages step by
step. Read all tutorials and listen to every audio help
feature. Get a feel for the system and how your pages will turn
out. You don't want to do all this work and have to rebuild all
those pages because you decided to do something different at the
last minute. So, start with one keyword. It's very easy to
create more Hurricane pages afterwards. Traffic Hurricane saves
all of the details of your last run so creating new pages is a
snap!
Creating Hurricane
Pages
There
are only 8 steps needed to create Hurricane Pages. Each of
these steps are documented and explained in multiple places as
stated above.
Here is
a brief overview of all of the steps involved:
1 –
Selecting your Hurricane Keywords
2 –
Pages and Directories
3 –
Hurricane Page Content
4 –
Additional Hurricane Page Options
5 –
Selecting a Template
6 – Page
Customization
7 –
Template Customization
8 –
Viewing Created Pages
Step 1 – Selecting your Keywords
Step 1
is all about identifying the keywords that you are going to use
to create Traffic Hurricane Pages. Remember that Traffic
Hurricane will create 1 page for every keyword that you
identify. It is critical that you remember this as we move
forward. What does this mean? Well, if you have 500 words that
describe your website, then there will be 500 individual pages
created that will have links back to the website that you are
promoting.
Keywords
and keyword management is one of the most important
areas that you need to work, in order to have successful
Hurricane pages. We are going to spend a bit of time looking
at:
1)
Creating a keyword list
2)
Reviewing, cleaning and organizing your keywords
3)
Formatting the keywords
4)
Using the keywords
It may
sound like a lot, but you will see the importance of doing it
right. Remember the Hotel in Nebraska example above?
CREATING A KEYWORD LIST
Traffic Hurricane has a
keyword list generation tool. This tool is linked to Overture.
It is a very good place to create a list of keywords. When you
enter a word that relates to the main theme of the web site you
are promoting, Traffic Hurricane will search for all related
sub-keywords that have been searched for on the Internet in the
last 30 days and insert them into the Keyword Box. After the
search is complete, you may repeat the process to find
additional sub-keywords related to your site.
For added variety there
are several free Internet resources that you can use to help
create your keyword list. To try these resources go to:
http://www.enteryourkeyword.com/index.php
Look for the data entry box in the upper left corner of the page
with the "Generate Keywords" button next to it.
http://www.webmaster-toolkit.com/keyword-research-tool.shtml.
This tool is very easy to use and produces very extensive
results that need to be reviewed and cleaned-up as needed.
To save the keywords,
select the created keyword output and then copy them into a text
file on your computer.
Reviewing, Cleaning and
Organizing your Keywords
There are several things
that can be done to help make the created Hurricane pages more
consumable to your visitors. This starts early in the process.
When the keywords are returned from the keyword generation tool
a number of things can be done that will make the resultant
pages look better. Keyword generation tools are also pretty
simplistic. You need to review the keywords so that they “fit”
the web site you are promoting.
ONE
DOMAIN - ONE TOPIC
You will have better
rankings if you keep your site related to one topic. If the
site that you are promoting can support many keywords that can
be grouped into several similar topics or types, you may want to
promote each separate group using a separate domain name. If it
is not practical to create a new domain for each group of
keywords create a separate sub-domain for each separate group of
related keywords.
While it is not required,
it is highly recommended that you register separate domain names
for each different type of product you promote.
Look at it this way… if
you did a search in a search engine for "DVD
Rentals" and below
were the top two results, which would you most likely click on?
DVD Rentals
We have the largest selection of DVD's in your area. If it's
not in stock when you want it, it will....
http://
www.chevytruckparts.com/ dvd-rentals-by-mail.htm
DVD Rentals
We have the largest selection of DVD's in your area. If it's
not in stock when you want it, it will....
http://
www.dvdwarehouse.biz/ dvd-rentals-by-mail.htm
Keep your domain name
related to the product you are promoting for the best results.
ONE
DOMAIN
Many people think that you
need to create thousands and thousands of Hurricane pages to get
some results. This is just not true at all. I have received
many, many testimonials from people who created only a few
hundred and could not believe the difference it made in the
amount of additional traffic received by the website they were
promoting. So, don't fall into this trap.
If you create too many
Hurricane pages and spam the search engines, you can get
yourself in some trouble.
You can always create more
and it is explained how to better do this in step 2 by linking
sub directories or folders.
Search engines look for
patterns. The Search Engine spiders are very, very good at
finding them. When a search engine finds that a single
site has many, many thousands of keyword pages on a single
topic, all using the same description or body text and all using
the same template design it can identify those patterns and may drop
the search engine listing for those pages.
In addition, it's just bad
manners to create too many Hurricane pages all with the same
content. The search engines will see too many pages with the
same content as search engine spamming and they are correct, so
just don't do it.
Our investigations show,
using smaller keyword chunks and varying the site description,
template style and using a different sub-domain or a new domain
will decrease the possibility of having pages dropped from a
search engine and gives the internet surfer a better quality
experience.
Keywords – When Too Much of a Good Thing is Bad!
or The Whys and the how's of keyword grouping
Search engine optimization
experts for a long time have been talking about the reduced
importance of keywords in affecting the entry of a page
in Search Engines. Search Engine spiders have long since
discounted the importance of keywords ever since the porn
industry and unscrupulous webmasters abused the use of keywords
in the 90's;
the Search Engines have reduced their reliance on keywords.
Their algorithms now search through the text of your website and
create relationships between the content, the keywords, the
filename and other factors to come up with the listing.
There is a potential for
the abuse of keywords while using Traffic Hurricane in a very
similar way as described above. This may also explain why
some people have seen their traffic hurricane pages listed by the
Search Engines and then dropped. Here is the scenario.
If you enter the word "Satellite
TV" as the main keyword for your web site the keyword
search tool will return many useful keywords related to
Satellite TV. It will also
return keywords related to Satellite
orbits and telemetry and
Satellite Sebring cars and a bunch of other interesting,
but unrelated keywords. As the goal of Traffic Hurricane is to
funnel highly targeted traffic to your site, we suggest that you
remove these unrelated keywords. If you do not take the time to
remove these unrelated keywords from the keyword list, the
Search Engines will be confused as to the relevancy of your
site. If the Text on your page focuses on the home entertainment
value of Satellite TV and the keywords on the page relate to a
1976 Satellite Sebring car, the search engines will be confused
and will more easily drop your page from the listing.
It is the best practice to
clean-up and to organize your keywords into related groups. For
each related group of keywords you may want to create a specific
Hurricane Page description. This text will be complimentary to
this keyword group. For example if you have a group of keywords
associated with “Baking Supplies” your Hurricane text should be
written to peak the interest of your web site visitors here. If
another group of keywords for your Hurricane page’s relate to
“Cooking Vegetables” then the text that appears on your
Hurricane Pages should compliment these keywords. This may be a
little more work but you can see how this would be more
beneficial than having one generic web page text regarding
“Healthy Cooking” for all keywords on your site.
Here is another VERY, VERY
IMPORTANT point. Keyword tools do return profanity. It is your
responsibility to remove all keyword and keyword phrases that
contain profanity or are associated in such a way.
Know the Web Site that you are promoting!
The goal of Traffic
Hurricane is to direct targeted traffic to your website. Even
though there may be thousands of keywords that relate to the
general topic of the web site that you are promoting, the
specific website my only support a couple of hundred keywords or
even less.
For example, if you enter
the keyword “Travel” in the search tool, it may return thousands
of keywords that contain the word “travel.” There will be
keywords related to “Vacation Travel”, “Business Travel”,
“Travel by Sea”, “Travel in Europe” … you get the picture. If
your website is related to “Travel in the Rocky Mountains” then
many of the “Travel” related keywords do not fit the
characteristics of the website.
If the web site you are
promoting will not support thousands of keywords, then don’t
force it to. The visitors who reach your site will quickly
loose interest and leave. Target and focus only on the type of
visitors that will purchase or use or be interested in your web
site. To attract this type of visitor you need to use the
correct keywords that are of interest to this type of audience.
Formatting Your Keywords
One thing that affects the
appearance of the created Hurricane pages is how the keywords
are formatted. We suggest that keywords are formatted with the
first letter capitalized. We do not recommend a keyword to be
all caps or all lowercase. This single fact will help make your
pages more readable and give the internet surfer and better
experience.
For example:
- Keyword - This format is recommended.
- KEYWORD - This format is not recommended.
- keyword - This format is not recommended.
If you use an editor
package such as Microsoft Word you can copy a large number of
keywords into a document then selecting all of the keywords
(using the Ctrl-A key sequence), click on the Format menu and
Change Case option. From the Change Case menu select "Title
Case" and this will convert the first letter of each keyword to
capital case.
MULTI-KEYWORD SEQUENCES
You may notice that the
keyword search tools do not provide you with keyword
combinations that always makes sense. Keyword search tools
return multiple keyword strings sorted in alphabetical order.
For example, the keyword
search tool may return a multiple keyword like:
destinations
mountain rocky
while the actual string
that makes sense to you and I is:
rocky mountain
destinations.
While you are reviewing
your keyword list for profanity and unrelated keywords, make
sure to take the extra time to organize the keywords in the
correct order.
SAVE
YOUR KEYWORDS
Every time that you create
a new set of keywords, it is highly recommended that you save
the list of keywords in a text (.txt) file on your computer.
This will be very helpful
if you want to compare the results of one keyword search against
another. Remember that keyword usage is seasonal. At different
times of the year, internet users search for different topics.
This difference in search patterns will provide different
keyword search results. Repeat the same keyword search on a
regular basis and compare the results of one search against the
previous searches. Create new Hurricane pages only for the new
keywords that you have found.
In addition, you will want
to re-create your Hurricane pages once every 2-3 months. This
keeps the pages relatively fresh and will make them last longer
with the search engines. If you have saved your keywords, you
may not need to do as much keyword research the next time you
create Hurricane pages.
Using your Keywords
If you are using a keyword
list that you have saved on your computer during step 1.2 you
can upload that list to Traffic Hurricane by clicking on the
link:
"Click Here to Upload Keywords"
A box will open which will
allow you to browse your pc to select a .txt keyword list
related to the website you are promoting.
The .txt file must have
only 1 keyword per line. A keyword may have multiple words
as in "satellite tv" and qualifies as one keyword. The keywords should also follow the
guidelines that were described in the Tutorial for step 1.1
"Create Keywords" and the earlier discussions.
If you have chosen to use
the Traffic Hurricane keyword tool and you have completed all of
the review and clean-up steps, go ahead and move to step 2.
RECREATING TRAFFIC HURRICANE PAGES
If you have a list of
Traffic Hurricane keywords saved in a text file it is possible
to import them directly into Traffic Hurricane. This is in Step
1.2 of Traffic Hurricane page creation. The keywords should be
placed one keyword per line in the text file. A keyword may have
multiple words as in "rocky mountain vacations" and qualifies as
one keyword.
You can update the list of
Keywords over a period of time, you can then use the import
keyword tool to import the updated keyword list into Traffic
Hurricane and regenerate the pages as needed.
This feature is
particularly important as you will see when similar keywords are
grouped together.
Step 2 – Pages and Directories
This
step of creating Hurricane pages describes how the created
Hurricane pages will be organized on your web site.
By
default, Traffic Hurricane will attempt to create all pages in
the same directory or folder in which it currently resides.
For
example, if you have Traffic Hurricane located in the folder
“TH” of your site, it will by default create all of the
Hurricane pages within the “TH” folder. We suggest that you
create separate subfolders each time you create Traffic
Hurricane Pages. It is best to provide a descriptive name to
the subdirectory so that you will be able to direct people to a
link similar to “www.yoursite.com/th/apples/index.htm”
Another
important sub-step here is to identify other groups of Traffic
Hurricane created pages that you would like to link to. This
feature allows you to link to pages previously created by
Traffic Hurricane that reside on the same domain name. By
linking to previously created groups of pages you can give the
impression to the search engines that this is a bigger web
site. Only link to previously created web pages that have a
similar theme or are promoting the same Web Site.
Step 3 – Hurricane Page Content
This is
where the actual Traffic Hurricane page is defined. The
questions and actions that you take on this page will be some of
the most important ones during the entire Traffic Hurricane page
creation process next to keyword creation.
It is
time to introduce an important concept. This is the
concept of a “placeholder.” A placeholder is exactly what it
says, something that holds the place for something else.
In Traffic Hurricane there are a number of placeholders for your
use. These are described in the on-line tutorial at step 7.1. Please
note that most of the information provided at step 7.1 is only
pertinent to users of the PRO version but there is one item that
ALL
Traffic Hurricane users should know.
The
placeholder “$$keyword$$” is very important in Traffic
Hurricane. This placeholder represents the actual keyword that
will be used while creating that page.
If you
know that by using $$keyword$$ it will show up on the Hurricane
page as the actual keyword that is being used to generate the
Hurricane page. For example, if the main keyword you are using
is “Disneyland” then;
$$keyword$$ is the BEST!
will
become,
Disneyland is the BEST!
when the
page is created.
Prepare
your Site Description.
A Site
Description is the description that is asked for in Step 3.3 of
the Traffic Hurricane Page description. Creating a great Site
Description is one of the most important steps in ensuring that
your pages will not only be listed but will have longer staying
power with the search engines.
A little
further on you will read that the best practice is to limit the
number of pages using the same Site Description. If you
follow this practice, you will have several Site Descriptions.
Once you
have organized your keywords into chunks or groups. Count the
number of chunks. That is the number of Site Descriptions that
you will need.
Each Site Description
should be several paragraphs in length and should be related to
the major topic for the keywords grouped in that chunk.
You can add the specific keyword text into the Site Description
by entering the $$Keyword$$ as
appropriate throughout the Site Description Text or simply write
the keyword in.
You can
get an idea for what I am saying if you recognize the fact that
most keywords can be categorized as nouns or verbs. Keywords
that are nouns are keywords that describe a person, place or a
thing. If the keyword describes Vacation Destinations you can
create one Site Description that will fit all of the Vacation
Destination keywords.
Create a
sentence similar to “Go to $$keyword$$ for a Fun Family
Vacation!” and then Traffic Hurricane can exchange the place
holder from “Go to $$keyword$$ for a Fun Family Vacation!” to
“Go to Disneyland for a Fun Family Vacation!” if that Hurricane
page’s keyword is “Disneyland”.
You can
do the same with verbs. Create a phrase where you can
substitute a verb for each keyword. “The Best $$keyword$$ in
USA!” is a phrase where you can substitute the words “Hiking”,
“Shopping”, “Dancing”, “Dining”, “Canoeing”, … you get the
picture!
Now one
of the things that you should be aware of is that the Site
Description on the Index and Sub-Index pages will not contain
keywords. Where the text would normally say “Go to
Disneyland for a Fun Family Vacation!” on the index page you
will see “Go to for a Fun Family Vacation!” On the index
page, modify the
Site Description to include a phrase similar to “Places to Go
For a Fun Family Vacation!” A minor change, but it reads well.
Don’t forget to do a similar handling on the Headings, if you
have included the $$keyword$$ placeholder there.
Should
this be a reason not to place keywords in the text and headlines
of a Hurricane page? NO WAY!!! By including the keywords as
mentioned above, you will ensure that the pages you create are
well received by both your human visitors and the search engine
spiders. These pages will need a little bit of tweaking, but
using FrontPage or some other editor on 5 index pages and a couple of minutes of time
should not stop you from building pages as described above.
A Note Regarding the
Professional Version
The Pro version of Traffic
Hurricane offers much more flexibility for the Experienced
Marketer especially if they are proficient in using HTML. The full features
of the Pro version of Traffic Hurricane are not covered in the
following section.
Step 3.3: Traffic Hurricane Site Description
Enter a brief description
of the site you wish to promote. This description should be
worded in such a way as to accept or emphasize the keyword that
you are promoting. Create a new or updated Site Description for
each group of keywords that you identify. You can identify
where the single keyword for the current page will be displayed
in the Site Description by inserting the text “$$keyword$$”
without the “ ” where you want the keyword text to be
displayed.
When inserting the keyword
into the Site Description use the following rules.
1.
Insert the keyword within the first 60 characters of the
first line of the description.
2.
Insert the keyword once or twice in every average sized
paragraph. Don’t overdo the density of keywords as Search
Engines will penalize the page if the keyword is used too often.
3.
If your site description has many paragraphs in
length then it is appropriate to put more keywords at the
beginning of the description and fewer in the middle and then
increase the density again towards the end of the description.
There are no hard and fast
rules regarding the acceptable densities of keywords in the Site
Description. You may want to, on one group of keywords,
decrease the number of keywords to only one keyword per
paragraph and for another group you can experiment and increase
the density to 3 or 4 keywords per paragraph. Once you
notice which keyword
density is most listed in the search engines you can change the
other groups to match.
TO
INSERT MULTIPLE PARAGRAPHS
To insert more than one
paragraph type in the following HTML where you want the
paragraph break to occur. <br><br> This command will force a
line break like you see between this paragraph and the next one.
5 PAGES
OR 500? THAT IS THE QUESTION
One of the handy
realizations I had while looking at the results of some of my
Traffic Hurricane pages was that the Index Page and Sub Index
page just did not look right. It took a couple of minutes of
looking to figure it all out, but I realized that the Keywords
that were imbedded into the Index and Sub-index pages were not
being displayed in the Site Description or the Title. I began
to wonder why this was until I realized that for the Index and
Sub-index pages that contain keywords, there were NO keywords to
display. So, do I abandon a perfectly good
strategy because it does not work well on the Index pages?
Well, my answer is a resounding NO. So, how did I fix this
problem? The pages generated using Traffic Hurricane are simple
HTML pages so I manually edited the Index and Sub-index pages
until they all looked good. I did not attempt to update the
Meta Tags or keyword lists, because I really don’t want these
pages listed. I want the Keyword focused content pages listed,
but not the Index pages themselves.
By focusing on the tips
and techniques described above, I was able to create 100s of
keyword focused content pages that should be very acceptable to
both human visitors and to the Search Engine
spiders. Who could ask for anything MORE???
Step 4 – Additional
Hurricane Page Options
In step
4 the additional options that are available to be added to the
basic Hurricane Page are identified. All are optional and may
or may not be used based on the site that you are promoting and
the image that you want to create.
If you
are a user of the Traffic Hurricane Free Edition, you will not
be able to disable the display of the Google Ads and the Amazon
link. The Joint Venture Partner who has provided the Free
Edition controls these features. The Joint Venture Partner
will also be placing one banner add on all pages. This is
one way
the Joint Venture Partner benefits from giving away the Free
User Edition of Traffic Hurricane.
With the RSS
Feeds, it is highly recommended that you research for relevant RSS feeds using Google to add to your Hurricane Pages. RSS
feeds provide ever changing content that delights the Search
Engine spiders.
Step 5 – Selecting a
Template
This is
a rather simple step. There are 14 templates that are standard
with Traffic Hurricane. The professional Edition version 2
has many more. Templates 1 through 7 have been created
to display vertical Google Ads. Templates 8 through 14 have
been created to display the horizontal Google Ads.
In Step
6 you will be provided with the option of customizing the page
that you select here. Look over the templates displayed to
envision how that template will help communicate to your web
site visitor.
Here is
a very important pointer. We do not know which template
style performs best with the Search Engines and will appeal the
best with your website visitors. You are the best person
to identify this. The really good part about this is if it
doesn’t appear to be working, try another template.
TEMPLATE
SELECTION AND GOOGLE ADSENSE
Traffic Hurricane has 14
predefined templates. Templates 1 through 7 uses vertical Google
ads while templates 8 through 14 use the Google
ads that are aligned horizontally.
If you are using the
Professional Version of Traffic Hurricane you will be able to
manually set up your Google Adsense ads. Go to Google and
select the ad style that fits the template that you have
selected. When you are doing this step, it is also possible to
select the color of the ad. Please take care to select a
color choice that will complement and highlight and background colors of the template
that you select.
Step 6 – Page
Customization
This is
where you will define additional details relating to the
Hurricane pages that are soon to be created.
At this
point you will be able to choose the Background and Accent color
for the selected template.
If you
know the search engine that is most used by your type of site
visitor then you can include that search engine from one of the
14 possible search engines to add to your page.
Each
Hurricane page that you create will contain up to 3 images.
Images are files that end in the “.jpg” or “.gif” ending.
The
first image that you can add is the “Header Image.” This is the
image that will appear at the very top of the page.
The
second image that can be added is the “Keyword Image.” This is
an image that you can add just below the Site Description. This
image should reflect the theme of your site. If the theme of
your site is “gardening” then you should have a picture of happy
people gardening or enjoying the flowers from a garden. This
image is also linked back to the main site that you are
promoting. This is a very important image. Use it well!
The last
image is the “Footer Image.” This is the image that appears at
the bottom of the information that you provided.
If you
are using the Free User Version, at the very bottom of the page
will be one more banner add placed by the JV partner who
provided you this software for free.
Step 7 – Template
Customization
Although
customization of the template is only available on the PRO
Edition, this step is CRITICAL for ALL USERS.
Also, at the
very bottom of this page, there is a button that says “Create
Hurricane Pages NOW!” This is when your pages actually get
created. If you have entered a few keywords, then it will take
but a few moments to create your Hurricane pages. If you have
loaded many hundreds of keywords (not recommended), then you may find that the
process will take a bit longer to complete.
Step 8 – Viewing Created
Pages
Once all
of the pages have been created, you can then click on the link
that is called “Click Here To View
Your Traffic Hurricane Index Page”. This will
display the Index page for your created Hurricane Pages. The
Index page may link to a Sub-Index page if you have created
many, many pages. The Sub-Index page will link to the actual
Traffic Hurricane keyword pages. So, the keyword page is 3 links
deep.
What Do You Do
Afterwards?
Once you have completed
the creation of your Hurricane pages there are several things
that you can do. All of these suggestions will help you
increase the speed at which the Search Engines will recognize
your newly created pages.
TAKING
CARE OF THE INDEX PAGE
If you used any of the
keyword options described in Step 3, carefully review your Index
page. Use the HTML editor of your choice to update any minor
changes that are needed to the Index or Sub-Index pages.
LINKING
THE NEW TRAFFIC HURRICANE PAGES
Very
important note:
We do
not recommend that you create a link from a web site that is
already listed with the search engines to a Hurricane keyword page
if it is using the same domain name. As with any tool
of this nature, there is always the possibility of your
Hurricane pages being dropped. If your main website and
Hurricane pages use the same domain name it is possible that
both your Hurricane Pages and your main website will be dropped.
Therefore to eliminate
this risk, you should always host your Hurricane pages on their
own hosting account with it's own domain name and point the
traffic to the website that you want to promote. In step 3 of
the Traffic Hurricane program you choose exactly where you want
the targeted traffic to go.
You can always use a
service like
www.Ineedhits.com or
www.Submitexpress.com or many of the dozens and dozens of
site submission services available to get one of your Hurricane
KEYWORD pages listed in
the search engines. With this step, only submit ONE or TWO
KEYWORD pages to the search engines once every 30days or less or the
search engines will take much longer to finally list your pages.
Trust us on this. Do not submit your Index page as these types
of pages do not usually get accepted.
Unfortunately, I have seen
the above take 2 weeks to 6 months to finally get any pages
listed. The search engines are very, very busy these days.
Another technique is to
have a link from a blog attached to a Hurricane Keyword page.
This can get them listed very fast also.
Another is to use a free automatic linking service like
indexguy.com.
All you
have to do is add some php code to one or more of your Hurricane
keyword pages. It is extremely easy to install, and it lists
your sites in search engines very quickly. If you are using the
Professional Edition, you can add this code to the "extra html"
section of your Hurricane page creation process also.
BUILD
MORE CONTENT
This is a tip from Ken
Evoy’s "Make Your Site Sell" book and now that you have your
Hurricane pages created, review your own site one more time.
Is there anything that you can add to your site to increase the
value of your content? What new content can you add?
What can you do to increase the conversion rate of all the new
visitors to your web site? Don’t forget Traffic
Hurricane’s purpose is to get more targeted visitors to your
website. YOUR goal is to convert more of that traffic into
SALES!
KEEP
STATISTICS
Regardless of what we say
or what this guide says, the key to your success lays with you.
Here are some very important tips that you can use.
1)
Print out one page of every Traffic Hurricane group of
pages that you create. Keep track of the number of RSS Feeds
and additional site links that you have added to each page.
2)
Measure your success on getting into the search engines.
If you use the logs from your hosting account, find out when
your web pages are spidered and keep track of how many pages in
each group are listed with the search engines.
3)
Measure your conversion rate. How many people are going
to your main site, how much money are you making from each batch
of pages.
4)
When you get going, keep track of changes. You may
find that 5 RSS feeds are better than 8. Or that a site
description of 5 paragraphs works best for fashion sites but
worse for electronics sites.
Don’t forget that you may
find your secret formula. Only by keeping track of what has worked
and what does not and what has changed is the key. There are
many experts in the world, but it’s only by keeping track of
your own successes and failures that you can determine what
works and what doesn’t. The other thing to understand is that
if it doesn’t work, you can change it. Keep track of the
results and change it some more. That’s the beauty of the web!
Whatever you do don’t give up.
FIND A
NEW SITE TO PROMOTE WITH TRAFFIC HURRICANE
OK, start the whole cycle
over again. Find a good affiliate program. Build a new site.
Find a new niche to explore. Create a new angle on a site that
you are already supporting. Create Traffic Hurricane pages that
promote a competing website to the current affiliate program
that you are supporting. Find different and new ways to use the
power of the Hurricane! The more you use it the more you will
benefit.
Conclusion
Traffic
Hurricane is a tool that is made to be used. You will not get
ANY benefit if you don’t use it. You also won’t get the
benefits that you deserve if you don’t use it WELL. Use it wrong
by creating thousands of Hurricane pages with unrelated keywords
and you will bury yourself with the search engines. Use it well,
as we have outlined in this manual and it's a rocket ride! This guide
is about using Traffic Hurricane WELL.
Recommended Links
For under $8 each you can
get as many domain names as you need. If you are promoting an
affiliate program that pays you $16, you will only need one sale
every two years to pay for it.
Do not go cheap in this
area.
For domains starting under
$8, you can go to
GlobalNet WebHosting
.
For hosting companies
there are several you can check out including ixWebhosting at only $3.99.
Many others are free or start at:
$6.99 per month up to $25 per month. Conduct a search on Google to see
which one you like. We've tested Traffic Hurricane on GlobalNet Webhosting
and ixWebHosting and personally use them ourselves.
When choosing a hosting
account there are usually several different options in the
amount of disk space being offered. Disk space is measured in
megabytes or MG for short. You will find 50MB, 500MB, 1000MB and
more. To help determine which will be best for you, you can
guess that every 50 Hurricane pages you create will use up
approximately 1 megabyte. So if you have 50MG of space
then you can guess that you will be able to fit about 2500
Hurricane pages. This is an approximate figure and can vary
greatly depending on the number of images you have on your
Hurricane pages and other factors.
And frankly, 2500
Hurricane pages used to promote 1 web site is a lot.
Purchase Traffic Hurricane Now!
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